Healthy Human Spotlight Series: Kent Atherton
Name: Kent Atherton
Meet Kent Atherton, Founder of GOPure Pods
Kent enjoyed great success as a senior media executive, sports marketing entrepreneur and major event owner/producer before turning his focus to products that can improve people’s health and help sustain our environment. Read on to learn more about Kent's passion for the planet and GOPure Pods.
Where did you grow up?
New Canaan, CT
How did you know you wanted to work in your chosen field?
Inspired by the opportunity to launch consumer brands dedicated to environmental sustainability and public health.
What do you do when you aren’t working on your current endeavor?
Active sportsman, adventure seeker and father of four millennials who remain my greatest accomplishment.
Tell us about your current company / profession
Bloc Enterprises, is a specialized wholesale distribution, marketing and e-commerce company introducing consumer products distinguished by innovation, technology and disruptive solutions to everyday problems. The company strives to practice sustainability principles in all operations and be a good steward of the earth.
How did you get the idea/get your start?
The technology inside GOpure Pod was invented in Ireland and for me it was love at first sight considering the growing problems with tap water in the US and collateral damage from single use plastic water bottles. We seized the opportunity to commercialize the technology, brand the product and introduce to the world here in the US.
How do you bring sustainability to your Company / Project / Blog?
We designed GOpure Pod packaging to be fully sustainable, including paper certified by the Sustainable Forestry Initiative, glass, cork and recyclable casing. Our drop shipping containers are packed with recyclable paper and never with plastic bubble wrap, pillow pouches or foam peanuts. We strive to source products locally and in the US to minimize carbon footprint.
What can we expect from your Company / Project / Blog next?
Next generation products are currently in development, along with national marketing plan to build awareness for our mission. We always look to collaborate with like-minded business partners.
Best tip for someone who wants to get started but is maybe feeling overwhelmed?
Take a conscious first step to change your daily habit and commit to it - this could be refusing plastic bags at the store (paper bags instead), or eliminating straws, plastic lids and/or styrofoam cups. Inevitably this will reinforce positive behavior modification and awareness, which can grow exponentially and influence others.
What is your biggest sustainability focus (plastics, water supply, etc.)?
Our initial goal was to help ensure everyone with access to purified drinking water wherever they go by using the GOpure Pod inside a re-usable water bottle. We quickly realized by helping provide a solution to clean water supplies, we were also helping eliminate up to 2,000 plastic water bottles from polluting our environment with each Pod.
What do you tell people about why sustainability is important?
Protecting our natural resources is vital to our on long term health and the health of our planet. By disregarding this with "out of sight out of mind" rationale, you may be contributing to the problem in a more profound way than you realize. Instead, each citizen can make a concerted effort to live a more sustainable way and influence others to do the same. Lead by example and pay it forward!
How did you find Healthy Human?
We first collaborated at a new music festival event in Charleston where we sponsored the hydration station and featured Healthy Human bottles as the exclusive choice to use with GOpure Pods.
What is your favorite Healthy Human product?
The two I use daily are my classic tumbler in the morning for coffee and classic 21oz stein for drinking water all day long.
Where do you #TakeItWithU?
Everywhere I go, including car, office, gym, plane and hotels.
What apps do you use the most?
Apple News, Stocks, Instagram
What was the best advice you were given?
Make every day your masterpiece - John Wooden
If you had one month to do anything you wanted anywhere on the planet where would you be?
Helicopter skiing in Canada or the Alps.